Decorating Kids Birthday Cakes – The Basic Essentials

Category : Cake Ideas

By Mary-Lou Halvorson

When I first started baking and decorating my kids birthday cakes, the variety of decorating tools I could buy seemed endless. And there was so much advice out there on cake decorating! It was a whole new world to me. Still, I reined in my impulsive nature to buy everything I thought I needed, and purchased some basic tools. It is these basics which have ’stood by me’ in my quest for decorating those colourful creations my kids ask for each year on their birthdays.

In addition to these ideas, I’ve added some helpful suggestions for decorating your child’s next birthday cake – some of which were given to me freely from others whilst a few goodies were borne from my own mistakes…

Cake Decorating Equipment:

You don’t necessarily need elaborate equipment but you will need some basic supplies. You can purchase most of the following supplies at specialty baking shops or even your local supermarket. They are indispensable for baking and decorating any birthday cake your child might dream up.

Rubber Spatulas:

It’s good to have a set of assorted sizes that are made of flexible rubber. They’re the best tool for scraping frosting from the sides of bowls.

Metal Spatulas:

Have at least one large and one small angled spatula for spreading and smoothing frosting. Avoid your cake crumbling by using a small metal spatula to gently ice the cake with a very thin layer of frosting before adding the ‘real’ layer. This process is called ‘crumb coating’.

Piping Bags:

Reusable 8″, 12″ and 18″ bags with plastic coating on the inside for easy cleaning. Clear plastic disposable zip-lock bags are great for small jobs.

Coupling Nozzles:

These nozzles are essential because they allow you to change your tips according to the design. They can also act as a very large round writing tip for piping figures.

Gel, Powder or Paste Food colouring:

These are preferable to liquid food colouring because they are more concentrated and will not thin down the frosting.

Tips:

1. Have all ingredients at room temperature.

2. Use an electric mixer when beating the cake mixture. You’ve more chance of eliminating bumps in the pre-cooked cake mixture.

3. Wire Cake Racks are essential for cooling and inverting cakes.

4. Trim baked cake so it sits flat. Use the smooth base as the top of the finished cake and decorate with icing.

5. To stop crumbling, bake the cake the day before you need to decorate it and put it in the freezer.

6. Decorate while still cold.

7. Cake boards are quite cheap to pick up from cake decorating shops. Or you can cover a large piece of cardboard (cut from a box) with coloured foil.

8. Butter Cream Icing is great for decorating cakes. The only thing I have found with butter cream icing is that when you add colouring, a pastel colour is the only colour it will go to. This is because of the fat in the butter. If you want a darker colour, you have three options: Use plain icing sugar and water then add colouring; replace the butter in the butter cream icing recipe with vegetable shortening or; add black coloured powder to your icing mixture – it will deepen the colour.

9. Cut strips of waxed paper to slip underneath the edges of your unfrosted cake. When finished, you can pull them away and you won’t smear the cake board.

Start A Cake Decorating Business

Category : Cake Business, Cake Ideas

Cake decorating is a fun business, but as with all businesses one of the most important “ingredients” to succeeding in this business is marketing. Continue reading for ten ideas that can help your cake decorating business taste sweet success! http://recipesecrets.blogspot.com/

1. Create a unique selling proposition. Every business needs a unique selling proposition. What is better about your cake business than the other bakeries? Tastier, More beautiful, Unique Style, Better Service? Hopefully all of these features can define your cake business. Create a Unique Selling Proposition for your cake business. This will incite people to talk about your products and recommend your cakes to others as well as set you apart from the competition.

2.Send press releases to the local news agencies, You should do this each time that you participate in community or nonprofit events as well as for any noteworthy happenings with your business. Be sure to emphasize anything that makes your business special or noteworthy in your press release. This will give you a greater chance of your story being used by the editors.

3. Advertise in community newspapers. Be sure to advertise in your community newspapers. You should advertise more aggressively during important seasons of the year, such as the wedding season and graduation in May and June. Also, be sure to place an ad in the local college and high school newspapers for graduation. Think of specials or discounts that you can offer. Be sure to make the cake reservation “time sensitive” in each of your advertisements to encourage action.

4. Create a Website. Showcase your business with a website. Be sure to make your website tasteful and easy to maneuver. A website is a great marketing tool to showcase your skills and expertise. Be sure to include your website address in all of your promotions and advertisements.

5. Locate distributors in your area. A cost effective way to start or expand your business is to locate local distributor businesses in your area. This way you can get more visibility and avoid the cost of an expensive store front. Look for local coffee shops boutiques, bookstores, etc. and see if they would be willing to display your cakes for a commission.

6. Network with local wedding planners. Local Wedding planners could provide you with a steady stream of business. Be sure to provide them with a portfolio of your work and experience.

7. Network with event and party planners. You will want to be included in their list of vendors so that they will either use your services or recommend you to their clients.

8. Sponsor local events, church activities, fund raisers, business openings by offering free sample products. Become a regular at fundraising activities, business events, school and church events. You can offer your products to these outlets at a discount or for free. The exposure that you will gain in your local community is a valuable advertising tool. Be sure to have plenty of brochures to hand out to those interested in your services.

9. Promote Your Business To Realtors. Realtors regularly purchase gifts for their clients when they sell a home. You could offer realtors a special house warming cake for their clients. Be sure to wrap your cake in a stylish cake box which is printed with your business name, address, phone number and website. Also include a coupon with an expiration date on the cake box for the recipient to use.

10. Word of mouth. Believe it or not word of mouth can be one of the most powerful marketing tools that you can use. Now is not the time to be shy. Tell everyone that you know about your cake business and ask them to refer their friends and family to you. Besides being free, you will more than likely find that this is one of the most effective methods of advertising that you can use. Word of mouth advertising could just be be the icing on the cake for your business promotion.